Ottawa rapper and producer Night Lovell returns with “Run,” the haunting first single from his forthcoming album, My Blood As The Ink, out August 28 via G59 Records.
On the track, Lovell leans into his signature nocturnal sound, layering dark, atmospheric production beneath his unmistakable vocal presence. Exploring distrust, ambition and the pursuit of success amid chaos, the song underscores his gift for crafting emotionally charged dark hip-hop. The release arrives alongside a music video directed by Gab Bois and Thomas Pilgrim.
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My Blood As The Ink marks Lovell’s first new music since his 2023 album I Hope You’re Happy. With themes of identity, perception, and the tension between public persona and personal truth, the album finds Lovell diving deeper into the psychological themes woven throughout his catalog. In a recent interview with Faces Magazine, he described the project as “Night Lovell cosplaying as Shermar Paul in a world where he is fed by the lies about himself and decides to be exactly that.” In recent weeks, he’s been teasing the album with a series of cryptic visuals across Instagram.
Lovell has surpassed a billion streams and currently has 2.7 million monthly Spotify listeners, with Gold-certified singles including “Dark Light” and “HOT DEMON B!TCHES NEAR U !!!!,” alongside fan favorites such as “Joan of Arc,” “Still Cold / Pathway Private,” and “Lethal Presence.” He has earned critical acclaim from Complex, The FADER, HYPEBEAST, HotNewHipHop, XXL, and has collaborated with $uicideboy$, Corpse, and $NOT.