There is something refreshing about artists who still understand the power of identity in Hip-Hop. Not trends. Not algorithms. Not manufactured controversy. Identity. That is exactly what Travisty The Lazy Emcee and DJ Kawon tap into with their latest visual, “Know My Name,” the third video release from their collaborative album What a Time to Be Alive. Released through Mad Good Records, the record feels rooted in the traditions of underground Hip-Hop while still sounding alive in the current moment.
The title alone sets the tone. “Know My Name” is not built like a radio-chasing single. It is built like a statement. Travisty approaches the track with the calm confidence of an emcee who understands that presence can hit harder than volume. His delivery never sounds rushed. Every bar feels deliberate, allowing the words to land with weight over DJ Kawon’s smoky, hard-bodied production. The chemistry between the two artists is undeniable throughout the visual, reinforcing why this collaboration continues to resonate with underground Hip-Hop listeners looking for authenticity instead of gimmicks.
DJ Kawon’s production gives the track its backbone. The beat carries a gritty boom bap energy, but there is texture inside the drums and atmosphere that prevents it from sounding nostalgic for the sake of nostalgia. The production moves with purpose, creating space for Travisty’s writing while maintaining enough edge to keep the record aggressive. The balance works because neither artist overpowers the other. The emcee and producer operate like a unit instead of competing for attention.
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Visually, “Know My Name” matches the energy of the song. The video embraces real environments, graffiti aesthetics, urban textures, and grounded cinematography instead of relying on overproduced distractions. That approach gives the visual a timeless quality. Hip-Hop videos built around authenticity always age better than trend-driven concepts, and this feels intentional from beginning to end.
The release also continues the momentum surrounding What a Time to Be Alive, a project entirely produced by DJ Kawon and distributed through Mad Good Records. Rather than chasing a polished commercial sound, the album appears focused on preserving the DNA of underground Hip-Hop culture: lyricism, production chemistry, physical releases, and artistic identity. In an era where music can feel disposable, that kind of approach still matters.
What makes “Know My Name” work is its confidence. Travisty The Lazy Emcee and DJ Kawon never sound like artists trying to prove they belong. They sound like artists reminding listeners why they have earned their place in the underground conversation. That distinction changes everything.
For fans of rugged Hip-Hop production, sharp lyricism, and visuals that respect the culture, “Know My Name” delivers exactly what its title promises.
