Juice WRLD connects with Vevo Footnotes for his new “Already Dead” music video.

Juice WRLD manager Lil Bibby and music video director Steve Cannon have partnered exclusively with Vevo for the latest installment of Vevo Footnotes to reveal new insight behind making the posthumous video tribute “Already Dead.”

In the visual, Lil Bibby and Steve Cannon talk about almost losing the session to the song, Juice WRLD’s struggles with inner demons and his dreams of one day creating his own amine. “Already Dead” was the lead single from Juice WRLD’s fourth studio album Fighting Demons.

“I instinctively wanted Juice to win, because he is our main character, 
but the goal was to present the fighting as an uphill battle 
in order to accurately represent the real challenges people face 
dealing with mental health related issues.” 
– Steve Cannon