For decades, artists were taught that success meant one thing: getting signed. In 2025, that belief is outdated—and often dangerous. The exit myth convinces artists that labels are the finish line, when in reality, independence […]
Tag: music industry strategy
The Partnership Era: Why the Smartest Artists Don’t “Sign” Anymore
For decades, artists were taught that “getting signed” was the finish line. In 2025, it’s often the wrong move. The smartest artists aren’t chasing contracts anymore — they’re building leverage first, then choosing partnerships on […]