There was a time when success in Hip-Hop could be measured by a relatively straightforward formula. Record the right song, earn radio rotation, sell albums, and tour as long as the audience demanded it. While […]
Tag: intellectual property
The Ownership Era: Why Independent Artists Are Thinking Bigger Than Record Deals
The Dream Is Changing For decades, aspiring artists shared the same goal. Get signed. A record deal represented validation, opportunity, and success. Labels controlled access to distribution, promotion, radio, marketing, and industry relationships. For many […]
