The old model told artists to sign away control to scale. The new model starts with ownership—and uses partnerships to multiply it. In 2025, the smartest artists don’t chase exits. They design deals that expand […]
Tag: artist partnerships
The Partnership Era: Why the Smartest Artists Don’t “Sign” Anymore
For decades, artists were taught that “getting signed” was the finish line. In 2025, it’s often the wrong move. The smartest artists aren’t chasing contracts anymore — they’re building leverage first, then choosing partnerships on […]