Product Strategy focuses on how Hip-Hop creators package, position, and scale what they release into the world—from music and merchandise to experiences, brands, and IP. This category breaks down release planning, audience alignment, brand cohesion, and value creation across physical and digital products. Whether it’s structuring projects for longevity, aligning merch with identity, or turning cultural moments into durable assets, Product Strategy helps artists think beyond drops and toward systems. The goal is simple: make every release intentional, connected, and built to last.