It’s rare to find a video that so unapologetically echoes that golden era West Coast sound, yet that’s exactly what you get with the latest release from Mark 4ord, featuring Itsxmusic and Blu, produced by Spec the Kid. And trust us, this is so West Coast, and we love it.
Mark 4ord, hailed in underground circles, regularly appears on SpitFireHipHop, where he’s built a reputation as a fearless, chemically lit lyricist. Playing self‑styled roles like the “barnyard grinch,” he stays in the field getting kills, spitting vivid imagery and streetwise swagger that defies expectations. He’s very much in our orbit, an artist who delivers under pressure and wins against the odds.
Rap fans inside the loop know Itsxmusic as a true wordsmith and rhyme alchemist. On this track, he weaves sharp metaphors and inventive flows: “I let carma point him out so she gets the assist.” That line alone showcases his flair for turning philosophy and street codes into poetic weaponry. His lyrical agility speaks volumes: he’s a magician with the art of rhyming who holds his own in the cipher.
Blu, closing the track, does more than spit; he stands up for L.A., establishing survival guidelines through rhyme. He delivers a moment of reflection for those he lyrically “put in the ground,” offering both street gospel and street elegy. Blu’s verse isn’t just boasting, it’s a map for those navigating L.A.’s labyrinth: how to hold ground, stay real, respect the code, and survive the heat. That authenticity underlines everything he’s ever built as an artist from this city.
Sonically, Spec the Kid taps into that classic West Coast marinade, crisp snares that snap, rolling basslines, melodic jazz or synth flourishes that evoke Cypress Hill’s golden era and low‑rider culture. From the opening bar to the closing verse, it feels like a direct line drawn from ’90s L.A. streets to modern underground consciousness.
